‘100% Southend’ is a series of bespoke T-shirt and Fly-poster designs based on categorisations of people’s engagement with culture, which were developed in 2008 by Arts Council England.
20.6 % Dinner and a Show
18.5 % Fun, Fashion and Friends
10.2 % Family and Community Focused
9.7 % Mature Explorers
8.2 % A Quiet Pint with the Match
8.0 % Time-poor Dreamers
5.7 % Older and Home-bound
4.5 % Mid-life Hobyists
3.8 % Urban Arts Eclectic
3.2 % Traditional Culture Vultures
2.9 % Retired Arts and Crafts
2.4 % Bedroom DJs
2.3 % Limited Means, Nothing Fancy